Paul Morel: A Journey of Flavor, Craft and Innovation

From an early age, Paul Morel was captivated by the magic of unreasonable hospitality—the art of creating unforgettable moments through flavor and atmosphere. His journey began at Pure C, where he sharpened his skills and fell in love with the boundless world of beverages.

Eager to push his craft further, Paul embarked on a whirlwind adventure, training in some of the most cutting-edge bars across the globe: Whistling Shop in London, Tickets Bar and 41 Grados in Barcelona, and The Aviary in Chicago. Each experience deepened his expertise, fueling his passion for experimentation and innovation.

In 2014, he took on an exciting challenge: launching and leading the bar at The Jane in Antwerp, where he worked alongside Sergio Herman to craft an immersive drinking experience that blurred the lines between cocktails and fine dining.

But Paul’s creative spirit was destined for more. With a vision to inspire and elevate the industry, he founded Atelier Paul Morel, a hub for hospitality consultancy, product development, and immersive events. His work thrives on collaboration—sparking ideas with fellow professionals, engaging with guests, and constantly pushing the boundaries of flavor and technique.

Drawing inspiration from his travels and a relentless curiosity, Paul’s liquid creations are a fusion of purity, creativity, and bold sensory experiences, often incorporating avant-garde kitchen techniques. A transformative chapter of his journey unfolded in Japan, where he worked at the organic Sake Brewery Terada Honke. This experience deepened his love for sake—a drink he now weaves into his creations whenever he can, adding depth, complexity, and a touch of the unexpected.

For Paul, every glass tells a story—one of craftsmanship, adventure, and the thrill of discovery.